The social network Facebook chooses the leading German e-mail provider Web.de and GMX as the first partner for Open ID in Europe. “The partnership with Facebook is an important step for Web.de and GMX to promote our product navigator”, said Jan Oetjen, managing director of Web.de.(-> deutsche Version/german version)
Web.de and GMX are subsidiaries of United Internet, the No. 1 hosting company in the world. Web.de and GMX want to establish their e-mail products as navigators to the social web. Now, users of Web.de and GMX can use their IDs for the login to Facebook. “We are really happy to partner with the best internet company in Germany”, said Javier Olivan, responsible for the international business of Facebook. Web.de and GMX are representing the majority of the users of Facebook in Germany. “In the short and mid terms we have no plans for further Open IP partnerships in Europe”, said Olivan. United Internet wants to push his operations in the US. United Internet is offering hosting services in the US (Brand: 1&1) und is still number 4 in the hosting market. GMX.com is working as an e-mail provider in the US.
Facebook is now the No.1 social network in Germany. According to data from Nielsen, 6.2 million people (unique audience) visits Facebook.com in july in Germany, 50 percent more comparing to march. No. 2 is the network Wer-kennt-wen.de, a subsidiary of the media company Bertelsmann. The three VZ networks (StudiVZ, SchuelerVZ and MeinVZ) have an aggregated reach of 8,7 million unique visitors per month.
Linkedin, the business network, has a reach auf 440.000 people in Germany, much less than the german market learder Xing.